Incorporation of Traditional Wisdom in Cosmetology for Sustainable Beauty Care

Authors

  • Alma Thasneem
  • S Anand

DOI:

https://doi.org/10.70066/jahm.v13i9.2098

Keywords:

Cosmetology, Sustainable Beauty, Dinacharya, Rithucharya, Rasayana, Cosmeceuticals

Abstract

Background: The use of cosmetics has been known for ages. The widespread use of these cosmetics has led to advancement in the field. Knowledge of herbal and natural products can be utilized for sustainable beauty care.

Aim & Objective:

This work aims to understand various Ayurvedic concepts like Dinacharya (Daily regimen), Rithucharya (Seasonal regimen) and Rasayana Chikitsa (Rejuvenation therapy) that can be used effectively in maintaining the beauty of an individual for longer duration.

Methods: Ayurvedic literature including Sushrutha Samhitha, Charaka Samhitha, Ashtanga Sangraha, Ashtanga Hridaya etc. were reviewed to analyze various Ayurvedic regimens, treatments and formulations that can be executed proficiently for holistic beauty. Literature search was conducted in PubMed, Scopus, AYUSH Portal and Google Scholar till April 2025 to identify studies on influence of herbs and herbal products on skin and body.

Result presence of various phytoconstituents in herbs can be effectively used for protection from ultraviolet rays, reducing oxidative stress and inhibiting tyrosinase enzyme there by reducing melanin production. Seasonal and daily regimens also play a key role in maintaining skin texture and health thereby retaining youth.

Conclusion: Ayurvedic literature explains various strategies for sustainable beauty care. Following Dinacharya, Rithucharya, Rasayana Chikitsa can be effective in maintaining beauty.

Keywords: Cosmetology, Sustainable Beauty, Dinacharya, Rithucharya, Rasayana, Cosmeceuticals

Author Biographies

Alma Thasneem

PG Scholar, Department of Rasashasthra and Bhaishajya Kalpana, Government Ayurveda College, Thiruvananthapuram, Kerala, India

S Anand

Associate Professor, Department of Rasashasthra and Bhaishajya Kalpana, Government Ayurveda College, Thiruvananthapuram, Kerala, India

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Additional Files

Published

2025-10-23

How to Cite

Thasneem, A. ., & Anand , S. (2025). Incorporation of Traditional Wisdom in Cosmetology for Sustainable Beauty Care. Journal of Ayurveda and Holistic Medicine (JAHM), 13(9), 46-55. https://doi.org/10.70066/jahm.v13i9.2098