Incorporation of Traditional Wisdom in Cosmetology for Sustainable Beauty Care
DOI:
https://doi.org/10.70066/jahm.v13i9.2098Keywords:
Cosmetology, Sustainable Beauty, Dinacharya, Rithucharya, Rasayana, CosmeceuticalsAbstract
Background: The use of cosmetics has been known for ages. The widespread use of these cosmetics has led to advancement in the field. Knowledge of herbal and natural products can be utilized for sustainable beauty care.
Aim & Objective:
This work aims to understand various Ayurvedic concepts like Dinacharya (Daily regimen), Rithucharya (Seasonal regimen) and Rasayana Chikitsa (Rejuvenation therapy) that can be used effectively in maintaining the beauty of an individual for longer duration.
Methods: Ayurvedic literature including Sushrutha Samhitha, Charaka Samhitha, Ashtanga Sangraha, Ashtanga Hridaya etc. were reviewed to analyze various Ayurvedic regimens, treatments and formulations that can be executed proficiently for holistic beauty. Literature search was conducted in PubMed, Scopus, AYUSH Portal and Google Scholar till April 2025 to identify studies on influence of herbs and herbal products on skin and body.
Result presence of various phytoconstituents in herbs can be effectively used for protection from ultraviolet rays, reducing oxidative stress and inhibiting tyrosinase enzyme there by reducing melanin production. Seasonal and daily regimens also play a key role in maintaining skin texture and health thereby retaining youth.
Conclusion: Ayurvedic literature explains various strategies for sustainable beauty care. Following Dinacharya, Rithucharya, Rasayana Chikitsa can be effective in maintaining beauty.
Keywords: Cosmetology, Sustainable Beauty, Dinacharya, Rithucharya, Rasayana, Cosmeceuticals
References
Datta HS, Paramesh R. Trends in aging and skin care: Ayurvedic concepts. Journal of Ayurveda and Integrative Medicine [Internet]. 2010 [cited 2020 Oct 7];1(2):110–3. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3151377/
Ranjan Magazine. Drugs And Cosmetics Act, 1940 And Rules, 1945. S.L.: Cbs Publ & Dist Pvt Ltd I; 2019.
The Hindu Bureau. Beauty, cosmetics market projected to reach $46.6 billion by 2032”. Internet. The Hindu Bureau; 2024. . https://www.thehindu.com/business/beauty-cosmetics-market-projected-to-reach-466-billion-by-2032/article68965992.ece
Paraffin Pricing Report 2025: Price Trend, Chart, Market Analysis, News, Demand, Historical and Forecast Data. https://ibef.org/research/case-study/growth-of-the-cosmetic-indusry-in-india
Pratiwi R, Auliya As NN, Yusar RF, Shofwan AAA. Analysis of Prohibited and Restricted Ingredients in Cosmetics. Cosmetics. 2022 Aug 18;9(4):87. https://dx.doi.org/10.3390/cosmetics9040087
Yadavaji Trikamaji (editor). Commentary: Ayurveda Deepika of Chakrapani on Charaka Samhita of Charaka, Sootrasthana, chapter 30, verse no.26, reprint edition, Varanasi; Chowkhambha Sanskrit Sansthan;2002;187.
Goyal A, Sharma A, Kaur J, Kumari S, Garg M, Sindhu RK, et al. Bioactive-Based Cosmeceuticals: An Update on Emerging Trends. Molecules [Internet]. 2022 Jan 1 [cited 2022 Sep 6];27(3):828. https://doi.org/10.3390/molecules27030828
Ma Y, Liu H, Wu J, Yuan L, Wang Y, Du X, et al. The adverse health effects of bisphenol A and related toxicity mechanisms. Environmental Research. 2019 Sep;176(108575):108575. https://doi.org/10.1016/j.envres.2019.108575
Dina, Ibrahim SS, Kamel, Hamad N, Rashed NA, Abdel-Wahab A. Ameliorative Effects of Zinc Oxide, in Either Conventional or Nanoformulation, Against Bisphenol A Toxicity on Reproductive Performance, Oxidative Status, Gene Expression and Histopathology in Adult Male Rats. Biological Trace Element Research. 2023 Sep 8; https://doi.org/10.1007/s12011-023-03830-w
Khan AD, MN A. COSMETICS AND THEIR ASSOCIATED ADVERSE EFFECTS: A REVIEW. Journal of Applied Pharmaceutical Sciences and Research. 2019 Apr 1;2(1) https://doi.org/10.31069/japsr.v2i1.1
Helm JS, Nishioka M, Brody JG, Rudel RA, Dodson RE. Measurement of endocrine disrupting and asthma-associated chemicals in hair products used by Black women. Environmental Research [Internet]. 2018 Aug 1;165:448–58. Available from: https://www.sciencedirect.com/science/article/pii/S0013935118301518#s0120
Leppert B, Strunz S, Seiwert B, Schlittenbauer L, Schlichting R, Pfeiffer C, et al. Maternal paraben exposure triggers childhood overweight development. Nature Communications [Internet]. 2020 Feb 11 [cited 2020 Sep 17];11(1):561. Available from: https://www.nature.com/articles/s41467-019-14202-1#citeas
Wnuk W, Michalska K, Krupa A, Pawlak K. Benzophenone-3, a chemical UV-filter in cosmetics: is it really safe for children and pregnant women? Advances in Dermatology and Allergology. 2022;39(1):26–33. https://doi.org/10.5114/ada.2022.113617
Kinnberg KL, Petersen GI, Albrektsen M, Minghlani M, Awad SM, Holbech BF, et al. Endocrine-disrupting effect of the ultraviolet filter benzophenone-3 in zebrafish,Danio rerio. Environmental Toxicology and Chemistry. 2015 Oct 19;34(12):2833–40. https://doi.org/10.1002/etc.3129
Prasad GP, Krishna CM, Bhuyan GC, Swamy GK. Beauty Aids And Cosmetics In Ancient Indian Literature [Internet]. ResearchGate. unknown; 2011. Available from: https://www.researchgate.net/publication/337906565_Beauty_Aids_And_Cosmetics_In_Ancient_Indian_Literature
Sharma K, Joshi N, Goyal C. Critical review of Ayurvedic Varṇya herbs and their tyrosinase inhibition effect. Ancient Science of Life [Internet]. 2015 [cited 2020 Apr 26];35(1):18–25. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4623628/
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Sutrasthana, chapter 38, verse no. 14-15, Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;165.
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Sutrasthana, chapter 38, verse no. 24-25, Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;166.
Acharya N, Acharya S, Shah U, Shah R, Hingorani L. A comprehensive analysis on Symplocos racemosa Roxb.: Traditional uses, botany, phytochemistry and pharmacological activities. Journal of Ethnopharmacology. 2016 Apr;181:236–51. https://doi.org/10.1016/j.jep.2016.01.043
Yadavaji Trikamaji (editor). Commentary: Ayurveda Deepika of Chakrapani on Charaka Samhita of Charaka, Sootrasthana, chapter 4, verse no.8, reprint edition, Varanasi; Chowkhambha Sanskrit Sansthan;2002;32.
Dr. Shivaprasad Sharma, editor. Vrddha Vagbhata. Commentary : Sasilekha Sanskrit Commentary by Indu of Ashtangasangraha, Sootrasthana, chapter 15, verse no 13. Reprint edition. Varanasi: Chaukhamba Sanskriti Series Office;130
Dr. Shivaprasad Sharma, editor. Vrddha Vagbhata. Commentary : Sasilekha Sanskrit Commentary by Indu of Ashtangasangraha, Sootrasthana, chapter 15, verse no 49. Reprint edition. Varanasi: Chaukhamba Sanskriti Series Office;132
Fu B, Li H, Wang X, Lee FX, Cui S. Isolation and Identification of Flavonoids in Licorice and a Study of Their Inhibitory Effects on Tyrosinase. Journal of Agricultural and Food Chemistry. 2005 Aug 27;53(19):7408–14. https://doi.org/10.1021/jf051258h
Yokota T, Nishio H, Kubota Y, Mizoguchi M. The inhibitory effect of glabridin from licorice extracts on melanogenesis and inflammation. Pigment Cell Research [Internet]. 1998 Dec 1;11(6):355–61. Available from: https://pubmed.ncbi.nlm.nih.gov/9870547/
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 15, verse no. 26-27,Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;237
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 15, verse no. 43-44 Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;239
Dal’Belo SE, Rigo Gaspar L, Berardo Gonçalves Maia Campos PM. Moisturizing effect of cosmetic formulations containing Aloe vera extract in different concentrations assessed by skin bioengineering techniques. Skin Research and Technology. 2006 Nov;12(4):241–6. https://doi.org/10.1111/j.0909-752x.2006.00155.x
BOUDREAU MD, BELAND FA. An Evaluation of the Biological and Toxicological Properties ofAloe Barbadensis(Miller), Aloe Vera. Journal of Environmental Science and Health, Part C. 2006 Jul;24(1):103–54. https://doi.org/10.1080/10590500600614303
Gaia Rocchitta, Rozzo C, Pisano M, Fabbri D, Maria Antonietta Dettori, Paolo Ruzza, et al. Inhibitory Effect of Curcumin-Inspired Derivatives on Tyrosinase Activity and Melanogenesis. Molecules/Molecules online/Molecules annual. 2022 Nov 16;27(22):7942–2. https://www.mdpi.com/1420-3049/27/22/7942
Garg P, Swati Pundir, Ali A, Sebika Panja, Dinesh Kumar Chellappan, Dua K, et al. Exploring the potential of Moringa oleifera Lam in skin disorders and cosmetics: nutritional analysis, phytochemistry, geographical distribution, ethnomedicinal uses, dermatological studies and cosmetic formulations. Naunyn-Schmiedeberg’s Archives of Pharmacology. 2023 Dec 6; https://doi.org/10.1007/s00210-023-02862-2
Ali A, Akhtar N, Chowdhary F. Enhancement of human skin facial revitalization by moringa leaf extract cream. Advances in Dermatology and Allergology/Postȩpy Dermatologii i Alergologii [Internet]. 2014 May 1 [cited 2020 May 25];31(2):71–6. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4112252/
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Chikitsasthana, chapter 6, verse no. 8, Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;397.
Yadavaji Trikamaji (editor). Commentary: Ayurveda Deepika of Chakrapani on Charaka Samhita of Charaka, Chikitsasthana, chapter 1, verse no.7-8, reprint edition, Varanasi; Chowkhambha Sanskrit Sansthan;2002;376.
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Sutrasthana, chapter 15, verse no. 9-12, Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;69.
Masub N, Khachemoune A. Cosmetic skin lightening use and side effects. Journal of Dermatological Treatment. 2020 Nov 10;33(3):1–6. https://doi.org/10.1080/09546634.2020.1845597
Kaličanin B, Velimirović D. A Study of the Possible Harmful Effects of Cosmetic Beauty Products on Human Health. Biological Trace Element Research [Internet]. 2015 Aug 23;170(2):476–84. Available from: https://link.springer.com/article/10.1007/s12011-015-0477-2
Soni N, Sharma RK, Sharma DC. ROLE OF CHAYA AND PRABHA TO MAINTAIN SKIN COLOR. International Ayurvedic Medical Journal. 2021 Jun 15;9(6):1190–3. https://doi.org/10.46607/iamj0509062021
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Sutrasthana, chapter 15, verse no. 5(1), Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;67.
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 12, verse no. 14,Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;194
Yadavji Trikamji (editor). Nibandhasangraha commentary of Dalhanacharya and Nyayachandrika Panjika of Gayadasacharya on Sushruta Samhita of Sushruta, Sharirasthana, chapter 4, verse no. 4, Reprint edition. Varanasi: Chaukhamba Sanskrit Sansthan; 2012;355.
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 2, verse no.15, Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;28
Bharati D, Tripathy S, Mishra J, Pali V, Scholar Swasthvritta P. ANJANAM; (A COMPLETE EYE CARE IN AYURVEDA FOR TREATMENT AND MAINTAINANCE OF EYE HEALTH). Certified Journal │ Bharati et al World Journal of Pharmaceutical Research 1226 World Journal of Pharmaceutical Research SJIF Impact Factor 8 [Internet]. 2024 [cited 2025 Jun 14];13(17):1227. Available from: https://wjpr.s3.ap-south-1.amazonaws.com/article_issue/04f94aa9e78deb8fd6bd4886ecd570b3.pdf
Dr. Mohanan , Dr. Sapna S. Ayurvedic Insights : Comprehensive Approaches to Health and Wellness. 1st ed. R P Publishing House; 2022.
Basler AJ. Pilot study investigating the effects of Ayurvedic Abhyanga massage on subjective stress experience. Journal of Alternative and Complementary Medicine (New York, NY) [Internet]. 2011 May 1;17(5):435–40. Available from: https://pubmed.ncbi.nlm.nih.gov/21568717/
Ohkawara K, Tanaka S, Miyachi M, Ishikawa-Takata K, Tabata I. A dose-response relation between aerobic exercise and visceral fat reduction: Systematic review of clinical trials. International Journal of Obesity (2005). 2007 Dec 1;31(12):1786–97. https://doi.org/10.1038/sj.ijo.0803683
Petridou A, Siopi A, Mougios V. Exercise in the management of obesity. Metabolism [Internet]. 2019 Mar;92:163–9. Available from: https://www.sciencedirect.com/science/article/abs/pii/S0026049518302270
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 3, verse no. 7-17, Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;39
Pt.Hari Sadasiva Sastri Paradakara Bhisagacarya, editor. Vagbhata. Commentary: Sarvangasundara of Arunadatta and Ayurvedarasayana of Hemadri on Ashtangahrdaya A Compendium of the Ayurvedic System, Sootrasthana, chapter 3, verse no. 26-41,Reprint, 2012. Varanasi: Chaukhamba Sanskriti Sansthan;46
Sharma, Martins, Kuca, Chaudhary, Kabra, Rao, et al. Chyawanprash: A Traditional Indian Bioactive Health Supplement. Biomolecules. 2019 Apr 26;9(5):161. https://doi.org/10.3390/biom9050161
Udupi Vishwanatha, Kanive Parashiva Guruprasad, Gopinath PM, Acharya R, Prasanna BV, Nayak J, et al. Effect of Amalaki rasayana on DNA damage and repair in randomized aged human individuals. Journal of ethanopharmacol. 2016 Sep 1;191:387–97. https://doi.org/10.1016/j.jep.2016.06.062
Nasri H, Bahmani M, Shahinfard N, Moradi Nafchi A, Saberianpour S, Rafieian Kopaei M. Medicinal Plants for the Treatment of Acne Vulgaris: A Review of Recent Evidences. Jundishapur Journal of Microbiology [Internet]. 2015 Nov 21;8(11). Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4740760/
Additional Files
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Alma Thasneem, S Anand

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors retain the copyright of their work and grant the Journal of Ayurveda and Holistic Medicine (JAHM) the right of first publication. All published articles are licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) license, which permits non-commercial sharing, use, distribution, and adaptation with proper attribution and the same license terms.
JAHM ensures free, irrevocable, worldwide access to its content. Users may copy, distribute, display, and share published works for non-commercial purposes with appropriate credit to the author(s) and the journal. Limited printed copies for personal, non-commercial use are allowed under the same license.
If a submission is not accepted for publication, the author(s) will be notified.
By submitting, authors confirm that the work is original, that all listed authors have contributed and approved it, and that it does not infringe any third-party rights or duplicate work submitted elsewhere.